MO-NO-HA —Ala Champ
Ala Champ
00:00/

TOM SACHS: SPACE PROGRAM

Karl Hab Photographs the Rare Earths Launch in Hamburg

MOGANA

Unique To The Rest: A Kyoto Boutique Hotel with Sleek, Design Minimalism And Contemporary Charm

MACq 01

Waterfront Views, Natural Tasmanian Timbers and Modern Design Completes Hobart's Most Conveniently-Situated Luxury Hotel

ABSORBED IN THOUGHT

Artist Lee Ufan Presents New Works at Pace Gallery East Hampton

GENTA ISHIZUKA

A Studio Visit To The Kyoto-based Contemporary Urushi Lacquer Artist

ONSEN RYOKAN YUEN SAPPORO

Overlooking the Stunning Botanic Gardens, A Relaxing Respite in Sapporo

RYOJI IKEDA

The Japanese Artist Presents His Long-Awaited Solo Exhibition in London

SOKI ATAMI

Irrepressibly Restorative, Remedial and Relaxing: The Perfect Retreat

The Sunseeker

Community is at the Heart of this Design-Led Boutique Motel in Australia's Byron Bay

MENYA INOICHI

Bib Gourmand-awarded Low-Key Ramen Dining, With a High-Quality Twist

Landline Paris

Find Everything Handmade in France at this Carefully Curated Independent Store in Paris

SATOSHI KONDO

As The Way It Comes To Be: The ISSEY MIYAKE designer's Garments With Presence

IM MEN / AOYAMA

Find The Famed Japanese Label's New Mens Brand In Their 1987 Shiro Kuramata-Designed Interior

KOFFEE MAMEYA KAKERU

The Art of Coffee Meets The Craft of Cocktails In A Spectacular Interior

OPTICKS

After A Decade and A Half, Japanese Contemporary Artist Hiroshi Sugimoto Recreates Sir Isaac Newton’s Prism Experiments

A WEST AFRICAN ROAD TRIP WITH ART COMES FIRST

Discovering Accra's Craftsmanship & Sustainable Culture Through The Eyes Of The Locals

MO-NO-HA

This Minimalist Store, Cafe and Gallery in Seoul Presents the Beauty in Simplicity

July, 2021
In addition to the store and cafe, an exhibition space of constantly-changing artworks by Korean artists is presented at MO-NO-HA | Pictured: MO-NO-HA Seongsu | Photography: Creative Studio Unravel

Minimal design meets tactile materials at newly-opened stores, MO-NO-HA Hannam and MO-NO-HA Seongsu in South Korea’s capital Seoul.

Founded and creative directed by Eun-ju Joo, the two MO-NO-HA stores follow her vision and creative direction, partnering with Seoul’s creative talents on the execution. Joo partnered with architect Makishi Nami on the interior design for MO-NO-HA’s Hannam branch whilst their MO-NO-HA Seongsu branch was designed by Studio Unravel.

Both stores have their own unique blueprint – the MO-NO-HA Seongsu store presides on one floor but presents 3 different spaces: a cafe, store and gallery space. The MO-NO-HA Hannam location is slightly different however, as it is a three story building featuring a gallery, store and an office on the top floor. The first floor exhibits the works of local artists who carry the history of their ancestors, the exhibitions here change but always celebrate contemporary Korean works. On the 2nd floor, a highly-curated selection of lifestyle products is sold, amongst these are works of local and foreign artists as well as MO-NO-HA’s in-house clothing label.

The curation for MO-NO-HA by Joo is key: handmade, practical goods such as woven bowls and unglazed ceramics sit well amongst fragile and unique items such as glass teapots by Studio Prepa and tea mats by choi Hee-ju. Homewares and made-in-Korea clothes by MO-NO-HA are found amongst lifestyle items such as botanical essences from Aoiro Air or magazines from Apartmento, sitting alongside the MO-NO-HA cafe space.

MO-NO-HA Seongsu is run by one of Seoul's most exciting creative studios | Images Creative Studio Unravel

Both stores hold an exhibition space of constantly-changing artworks by Korean artists such as Yang Yoo Wan, Moon-su and Han Jeong-Yong presenting emerging talents in a new light, within idealistic conditions of the MO-NO-HA space. The blank-room canvas allows works to be consumed visually, engaged with fully.

A firm nod to the renowned art movement mono-ha is present here, with the use of industrial materials in an engaged way appearing as a minimalist approach. The mono-ha movement, led by the artists Lee Ufan and Nobuo Sekine, is identified most with its ‘non-making’, visually seeming to lack concept and technique, whereby it is the exact opposite for the art movement. Here in the MO-NO-HA store, subtle textures and tones speak louder than colour, and The decisions to present less product than more is what is most attractive to MO-NO-HA, a smooth palette allows visitors to explore their curation more closely.

Seen by locals who pass by the shopfront window, the MO-NO-HA store champions supports the best of Korean craftsmanship, consideration and creativity.

Handmade, practical goods such as woven bowls and unglazed ceramics, sit well amongst fragile and unique items such as glass teapots | Pictured: MO-NO-HA Seongsu | Photography: Creative Studio Unravel
The subtle unison of polished concrete and smooth aluminium | Pictured: MO-NO-HA Seongsu | Photography: Creative Studio Unravel
Minimalist furniture reminiscent of Donald Judd's masterpieces | Pictured: MO-NO-HA Seongsu | Photography: Creative Studio Unravel
Strong lines and polished concrete at MO-NO-HA | Pictured: MO-NO-HA Seongsu | Photography: Creative Studio Unravel
Coffee is a must, subtly available in-store | Images Creative Studio Unravel
MO-NO-HA Storefront | Images Creative Studio Unravel

MO-NO-HA

MO-NO-HA Hannam

36, Dokseodang-ro, Yongsan-gu

Seoul, Republic of Korea, 04410

MO-NO-HA Seongsu

16, Seongsui-ro 20-gil, Seongdong-gu

Seoul, Republic of Korea, 04783

Opening hours: Tuesday – Saturday: 11:00 – 19:00

#champ_seoul

July, 2021