NEIGHBORHOOD X THE GREAT FROG —Ala Champ
Ala Champ
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OPTICKS

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NEIGHBORHOOD X THE GREAT FROG

Capturing The Tokyo Launch And The Legendary Collaboration Between Two Iconic Brands

November, 2019

East Meets West when two influential brands unite for a first-time collaboration. Japanese streetwear label Neighborhood and legendary British jeweller The Great Frog align through friendship and kinship of motorcycle and counter culture for the launch of The Great Frog Tokyo, creating limited edition items including signature hand-engraved London-Tokyo “Fuck Em” rings in gold and sterling silver, alongside a line of collaboration apparel. The launch brought together Tokyo and more specifically, Harajuku / Ura-hara legends such as Yoshifumi Yoppi Egawa, NBHD’s Shinsuke Takizawa and Nau Shima to Keisuke Baba alongside The Great Frog’s Reino Lehtonen-Riley and family. Capture the vibe in the launch images below.

NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO
NBHD x The Great Frog Collaboration Launch, Tokyo, Japan © THE GREAT FROG TOKYO

THE GREAT FROG TOKYO
3-28-5 Jingumae, Shibuya-ku,
Tokyo, Japan 150-0001

November, 2019