Dongdaemun Design Plaza
Seoul's Central Neofuturistic Design Hub Designed By Zaha Hadid
The Zaha Hadid-designed DDP (Dongdaemun Design Plaza) in the South Korean capital, Seoul is one of the city’s key design destinations.
With a distinct, neofuturistic design, the building structure is overwhelmingly powerful. Made up of 45,000 aluminium panels created by an advanced 3D digital construction, the building was the first structure to employ this method in Korea at the time. The structure’s engineering and construction techniques demonstrate ZHA innovative approach to design, whilst pushing the boundaries and capabilities of space. Hadid had herself expressed that she would like the building to “make people think”.
DDP’s interior is equally all-encompassing with dominating curvatures, yet fluid in navigation. As one of Seoul’s most central (and free) public spaces, find people of all ages engaging and wandering the labyrinth of spaces with a freedom of use; for congregation, rest, exhibition or education.
281 Eulji-ro, Euljiro 7(chil)-ga,
Jung-gu, Seoul, South Korea