Ala Champ
 
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PARKHOTEL MONDSCHEIN

A Rich Cultural History Combined with a Refined Design Aesthetic at this Modern Luxe Hotel

FUFU KYOTO

An Intimate Luxury Hotel that Entwines Traditional Japanese Dining, Architecture and Hospitality with Modern Elegance

JACQUEMUS PARIS

A Pure Interior Led By Playfulness and Surprise

The Gdańsk Shakespeare Theatre

The Charred-Brick 'Black Box' Presenting The Beauty Of Theatre & Performance

GAIA

British Artist Luke Jerram’s Explores The Vastness of Our Earth

Honouring ISSEY MIYAKE

The Legacy Remains: Merging Art & Fashion, East & West, Tradition & Technical Innovation

UNITED PLACES BOTANIC GARDENS

Local and Luxurious, A Melbourne Boutique Hotel That Gets It Right

Naoshima Ryokan ROKA

Designed by Okayama-based studio Nottuo, a New Modern Stay on Japan’s ‘Art Island’

Restaurang ÄNG

NORM Architects Creates A Light-Filled Glasshouse For The Michelin-Starred Restaurant

JAPANESE CRAFTSMANSHIP: BAMBOO WEAVING

In The Quiet Backstreets Of Kyoto's South Higashiya, Find A Master Craftsman

HOMME PLISSÉ ISSEY MIYAKE SS23

As Ever, The Joy Of Movement & Ease of Pleats Prevails

Serpentine Pavilion 2022

Artist Theaster Gates Designs the 21st Pavilion

BRUT-AL

Argentinian-Australian Designer Alexander Lotersztain's Ode to Brutalism

Serpentine Pavilions 2000-2021

A Champ Online Retrospective Of Two Decades of The Radical Architectural Event

PURE FORM

The Art Gallery of South Australia Presents Japan's Avant-Garde Ceramics

KABIRA & KANGRI

The Beauty Of Indian Textile Craftsmanship In ISSEY MIYAKE Sub-Brand HaaT's SS22 Collection

Art Comes First

Artistic Expression & Cultural Craftsmanship For A Redefined Global Style

October, 2017
Art Comes First's Sam & Shaka in London. © Lukas Korschan, Ala Champ (2017)

It’s hard to define Art Comes First as just an artistic or fashion collective. Founders Sam Lambert and Shaka Maidoh ensure their creative expression extends beyond their base in London, and is found in the cultural craftsmanship in their designed garments, products and collaborative pieces worldwide.

Championing art in their creative expression above all first, they lead a movement of tailored and classic style-driven garments for gentlemen and gentlewomen. Think Saville Row and English sartorialism mixed with British punk and a D.I.Y philosophy. Find them at Pitti Uomo to United Arrows in Tokyo, from hosting events to DJing and bringing their effortlessly authentic energy to any space.

London Editor Monique Kawecki caught up with Sam and Shaka of Art Comes First in East London, shot by photographer Lukas Korschan.

Monique: Would you say there was a tipping point for the brand at any time?

Shaka: I would say there was a time Sam and I decided to give up our 9 – 5 jobs, and the secured and constant income to pursue our dreams and passion. In the beginning it was manageable to work 9-5 and then in the evening do ACF, although as the brand grew and the workload grew, it became harder to manage. We then decided to give 100% to ACF, as that’s the only way we can get a 100 out of it.

Art Comes First's Sam & Shaka in London. © Lukas Korschan, Ala Champ (2017)

Art Comes First is helmed by you both. How do you define your roles?

We wear many hats within the set up, but creatively Sam heads the designs and I handle digital designs and styling.

Where do you see ACF in the future?

Working on opening our own concept store where everyone can have a full ACF experience, capturing what everyone sees online in one, physical space. We are also hoping to branch out into various key cities that we are already working in. An ACF experience is beyond a clothing brand and can be anything that falls under art.

You’re constantly travelling, can you tell us more about how this intertwines or informs your work?

The use of traveling outside of learning and meeting new people and things is to regulate imagination with reality, and instead of thinking of how things may be, see them as they are and interpret it on everything we do within ACF.

What are some of the essentials your never travel without?

Phone. Leather jacket. Evening / Dinner suit.

October, 2017