Art Comes First —Ala Champ
Ala Champ
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SORANO HOTEL

On The Outskirts Of Central Tokyo Discover True Wellness, And A Spectacular Infinity Pool

Serpentine Pavilion 2022

Artist Theaster Gates Designs the 21st Pavilion

BRUT-AL

Argentinian-Australian Designer Alexander Lotersztain's Ode to Brutalism

Serpentine Pavilions 2000-2021

A Champ Online Retrospective Of Two Decades of The Radical Architectural Event

PURE FORM

The Art Gallery of South Australia Presents Japan's Avant-Garde Ceramics

KABIRA & KANGRI

The Beauty Of Indian Textile Craftsmanship In ISSEY MIYAKE Sub-Brand HaaT's SS22 Collection

NAKAGIN CAPSULE TOWER

End Of An Era For Japanese Architect Kisho Kurokawa's 1972 Metabolist Structure

MIROKU Nara by The Share Hotels

A Sense of Natural Calm At This Design Hotel in Nara, Designed By Keiji Ashizawa & Fumihiko Sano

DENNIS YONG

Melbourne's Bright, Young and Radical Chef Addressing Food Waste through Fermentation

PHOTOGRAPHERS SERIES: NIKKI MCCLARRON

The London-Based Photographer On 'The Beauty Of Unexpected Moments'

MAME KUROGOUCHI Fall Winter 2022

Finding the “Presentness of the Past” in Nagano’s Nature And The Rich History of the Jōmon Period

ISSEY MIYAKE Autumn Winter 2022/23

Designer Satoshi Kondo Embraces The Beauty Of Untamed Nature In 'Sow It and Let It Grow'

FUJIKO NAKAYA

“Nature Controls Herself. I Try To Let Nature Speak.”

UNDERCOVER A/W 22-23 Womens

Cold Flame: Designer Jun Takahashi Explores An Inner Rebellion With Punk Femininity In All Its Forms

THE SHINMONZEN

An Impressive Luxury Boutique Hotel Designed by Tadao Ando Positioned In The Heart of Kyoto's Gion District

Jil Sander Men’s FW22

Back of the House Production's Warm Rays and Technical Sphere

Art Comes First

Artistic Expression & Cultural Craftsmanship For A Redefined Global Style

October, 2017
Art Comes First's Sam & Shaka in London. © Lukas Korschan, Ala Champ (2017)

It’s hard to define Art Comes First as just an artistic or fashion collective. Founders Sam Lambert and Shaka Maidoh ensure their creative expression extends beyond their base in London, and is found in the cultural craftsmanship in their designed garments, products and collaborative pieces worldwide.

Championing art in their creative expression above all first, they lead a movement of tailored and classic style-driven garments for gentlemen and gentlewomen. Think Saville Row and English sartorialism mixed with British punk and a D.I.Y philosophy. Find them at Pitti Uomo to United Arrows in Tokyo, from hosting events to DJing and bringing their effortlessly authentic energy to any space.

London Editor Monique Kawecki caught up with Sam and Shaka of Art Comes First in East London, shot by photographer Lukas Korschan.

Monique: Would you say there was a tipping point for the brand at any time?

Shaka: I would say there was a time Sam and I decided to give up our 9 – 5 jobs, and the secured and constant income to pursue our dreams and passion. In the beginning it was manageable to work 9-5 and then in the evening do ACF, although as the brand grew and the workload grew, it became harder to manage. We then decided to give 100% to ACF, as that’s the only way we can get a 100 out of it.

Art Comes First's Sam & Shaka in London. © Lukas Korschan, Ala Champ (2017)

Art Comes First is helmed by you both. How do you define your roles?

We wear many hats within the set up, but creatively Sam heads the designs and I handle digital designs and styling.

Where do you see ACF in the future?

Working on opening our own concept store where everyone can have a full ACF experience, capturing what everyone sees online in one, physical space. We are also hoping to branch out into various key cities that we are already working in. An ACF experience is beyond a clothing brand and can be anything that falls under art.

You’re constantly travelling, can you tell us more about how this intertwines or informs your work?

The use of traveling outside of learning and meeting new people and things is to regulate imagination with reality, and instead of thinking of how things may be, see them as they are and interpret it on everything we do within ACF.

What are some of the essentials your never travel without?

Phone. Leather jacket. Evening / Dinner suit.

October, 2017