WE PLUS & SHISEIDO —Ala Champ
Ala Champ
00:00/

THE GOLDEN LAND: JOAN DIDION’S PERSONAL GEOGRAPHY

Writer Magdalena Lane's Dedication to the Literary Innovator and Cultural Icon

The Complexity and Wonderment of Astrophotography

Photographer Rami Ammoun Captures The Vastness of the Night Sky Through An Unimaginably Intricate & Layered Process

THE FUTURO HOUSE

In Japan, 1960's Architectural Utopianism That Still Stands To This Day

KEIGA KEIGA

Surplus Value Center: Between Real and Virtual Worlds in Clothing & Wearable Products

SATOSHI KONDO’S ISSEY MIYAKE SS22

"Down Below in the Deep, Thrives a World full of Life, Vivid and Beautiful.”

X-RAY FLOWERS

Tokyo-Based AMKK's Latest Radical Exploration Of The World Of Flowers

THE BEST OF SPRING/SUMMER 22

Champ Fashion Editor-at-Large Ciana Mai Selects Her Top 5 Collections This Season

YUICHIRO NODA

The Tokyo-based Photographer On Capturing The Essence of Water, Light and Air — "Something What Cannot Be Seen"

NOGUCHI, A TRUE POLYMATH

The Barbican in London Presents A Concise Look at the Pioneering Artist

KENTA UMEMOTO

Paris-based Photographer on "Finding The Value in Changes, Attempting to Capture The Beauty of Imperfection in Daily Life."

INI ARCHIBONG

“An Object Should Communicate An Idea to the People Coming in Contact With It. It’s a Three-Dimensional Standing Piece of Poetry.”

A-POC ABLE ISSEY MIYAKE / KYOTO

Designer Tokujin Yoshioka Renovates A 200-Year-Old Machiya, Balancing Heritage With Innovation

TOM SACHS: SPACE PROGRAM

Karl Hab Photographs the Rare Earths Launch in Hamburg

MOGANA

Unique To The Rest: A Kyoto Boutique Hotel with Sleek, Design Minimalism And Contemporary Charm

MACq 01

Waterfront Views, Natural Tasmanian Timbers and Modern Design Completes Hobart's Most Conveniently-Situated Luxury Hotel

ABSORBED IN THOUGHT

Artist Lee Ufan Presents New Works at Pace Gallery East Hampton

WE PLUS & SHISEIDO

Tokyo-Based Design Duo & Shiseido Create A Kinetic Visual Symphony

August, 2019
Window Installation, WePlus & Shiseido (2019)

Tokyo-based design duo We Plus, helmed by designers Toshiya Hayashi and Hokuto Ando, have created a kinetic window display for Japanese beauty brand Shiseido. Designed in collaboration with the company’s art director Taisuke Kikuchi, the work sees 500 threads in motion via a carefully programmed motor creating a visual symphony.

On view at the company’s Ginza head office, the window installation is a striking display of meticulous kinetic rhythm. Titled Beauty Innovation, they’ve aimed to incorporate exactly that – an alluring, optical performance of technical mechanics creating an active design. Presenting 12 layers of precisely-spaced coloured threads in vibrant red, blood orange and lime green, they are the result of working with a special dye creating colour gradation, allowing the thread to appear almost as three dimensional.

The installation’s rotor comes as a technical and original in-house design, withstanding three months in durational use. The design sees an amalgamation of the practice itself in an additional large-scale art context; pairing functionality with the concept of time and space.

Kinetic installations are a forte of the Tokyo-based studio, where they incorporate natural phenomenon and organic movements from technical programming to science-driven chemical reactions in their product design, installations and graphic design projects. Earlier in 2018, WePlus’s installation for Japanese fashion brand ISSEY MIYAKE saw a programmed installation stretching the brand’s reactive thread Steam Stitch in timed procession. In 2017 working in a minimalist key, the studio utilised one main materials of white, fine sand for an in-store display for Japanese jewellery label Panpuri, utilising controlled nozzles that released the grains in visual exactitude. Also in the same year, we+’s table design Blur (2017), utilised machine-controlled thermo-sensitive ink that responded to random temperature changes and produced a continually transforming visual pattern making the static stool an ever-evolving design.

Where experience is ever-more relevant in this digital age, the studio creates work that recreates the potential of a material and challenges any preconceived conceptions in design. Here, the notion of time, emotion and visual memory are at play; perhaps the most impactful elements that a designer can convey.

Beauty Innovation Installation | WePlus & Shiseido (2019)
Beauty Innovation by WePlus (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
August, 2019