Ala Champ
 
00:00/

MONA (Museum of Old And New Art)

A Pivotal and Radical Art Museum Situated in Tasmania

Belmond Andean Explorer

Panoramic Views & Impeccable Service on a Journey Through the Andes

CHEF KITAK LEE

On What It Takes To Make A Memorable Dining Experience

Teshima Art Museum

Architecture and Art Poetically Combined to Create a Harmonious Experience in the Seto Inland Sea

PARIS FASHION WEEK MENS AW20

Our Top 5 of the Best Collections This Autumn/Winter Season

NO FEAR OF GLASS

Sabine Marcelis Presents New Perspectives in Mies' Barcelona Pavilion

ZUIHŌ-IN

The Art of the Karesansui Garden Best Experienced at this Kyoto Temple

INVISIBLE MEN

The Largest-Ever Exhibition Devoted to Menswear Is Currently on Display in London

“TRACK & FIELD” C/O VIRGIL ABLOH

We Speak To Creative Agency CONVOY Behind The Podium-Worthy Project

SUPERLABO

Tokyo's Finest Photo Publisher Opens Their New Showroom & Gallery

Yurbban Trafalgar Hotel

The Design Hotel in Barcelona Delivers with Practical Luxury and Minimalist Decor

GWANGJU DESIGN BIENNALE

Deciphering The Complex Meaning of 'Humanity'

Flushing Meadows Hotel & Bar

Munich’s Only Design Hotel for the Independent & Savvy Traveller

“Figures of Speech” at the MCA Chicago

Virgil Abloh's First Museum Exhibition Portrays Creativity and Consumption in the 21st Century

NEW FOUND FORM

The New DJ Duo Joining The Dots Between London's Diverse Music Scene

ON MOUNTAIN HUT

An Ode to On’s Beginnings, A Sustainable Mountain Hut Found in the Swiss Alps 2,500 Metres Up

WE PLUS & SHISEIDO

Tokyo-Based Design Duo & Shiseido Create A Kinetic Visual Symphony

August, 2019
Window Installation, WePlus & Shiseido (2019)

Tokyo-based design duo We Plus, helmed by designers Toshiya Hayashi and Hokuto Ando, have created a kinetic window display for Japanese beauty brand Shiseido. Along with the company’s art director Taisuke Kikuchi, the work sees 500 threads in motion via a carefully programmed motor creating a visual symphony.

On view at the company’s Ginza head office, the window installation is a striking display of meticulous kinetic rhythm. Titled Beauty Innovation, they’ve aimed to incorporate exactly that – an alluring, optical performance of technical mechanics creating an active design. Presenting 12 layers of precisely-spaced coloured threads in vibrant red, blood orange and lime green, they are the result of working with a special dye creating colour gradation, allowing the thread to appear almost as three dimensional.

The installation’s rotor comes as a technical and original in-house design, withstanding three months in durational use. The design sees an amalgamation of the practice itself in an additional large-scale art context; pairing functionality with the concept of time and space.

Kinetic installations are a forte of the Tokyo-based studio, where they incorporate natural phenomenon and organic movements from technical programming to science-driven chemical reactions in their product design, installations and graphic design projects. Earlier in 2018, WePlus’s installation for Japanese fashion brand ISSEY MIYAKE saw a programmed installation stretching the brand’s reactive thread Steam Stitch in timed procession. In 2017 working in a minimalist key, the studio utilised one main materials of white, fine sand for an in-store display for Japanese jewellery label Panpuri, utilising controlled nozzles that released the grains in visual exactitude. Also in the same year, we+’s table design Blur (2017), utilised machine-controlled thermo-sensitive ink that responded to random temperature changes and produced a continually transforming visual pattern making the static stool an ever-evolving design.

Where experience is ever-more relevant in this digital age, the studio creates work that recreates the potential of a material and challenges any preconceived conceptions in design. Here, the notion of time, emotion and visual memory are at play; perhaps the most impactful elements that a designer can convey.

Beauty Innovation Installation | WePlus & Shiseido (2019)
Beauty Innovation by WePlus (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
August, 2019