WE PLUS & SHISEIDO —Ala Champ
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SORANO HOTEL

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BRUT-AL

Argentinian-Australian Designer Alexander Lotersztain's Ode to Brutalism

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PURE FORM

The Art Gallery of South Australia Presents Japan's Avant-Garde Ceramics

KABIRA & KANGRI

The Beauty Of Indian Textile Craftsmanship In ISSEY MIYAKE Sub-Brand HaaT's SS22 Collection

NAKAGIN CAPSULE TOWER

End Of An Era For Japanese Architect Kisho Kurokawa's 1972 Metabolist Structure

MIROKU Nara by The Share Hotels

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DENNIS YONG

Melbourne's Bright, Young and Radical Chef Addressing Food Waste through Fermentation

PHOTOGRAPHERS SERIES: NIKKI MCCLARRON

The London-Based Photographer On 'The Beauty Of Unexpected Moments'

MAME KUROGOUCHI Fall Winter 2022

Finding the “Presentness of the Past” in Nagano’s Nature And The Rich History of the Jōmon Period

ISSEY MIYAKE Autumn Winter 2022/23

Designer Satoshi Kondo Embraces The Beauty Of Untamed Nature In 'Sow It and Let It Grow'

FUJIKO NAKAYA

“Nature Controls Herself. I Try To Let Nature Speak.”

UNDERCOVER A/W 22-23 Womens

Cold Flame: Designer Jun Takahashi Explores An Inner Rebellion With Punk Femininity In All Its Forms

THE SHINMONZEN

An Impressive Luxury Boutique Hotel Designed by Tadao Ando Positioned In The Heart of Kyoto's Gion District

Jil Sander Men’s FW22

Back of the House Production's Warm Rays and Technical Sphere

WE PLUS & SHISEIDO

Tokyo-Based Design Duo & Shiseido Create A Kinetic Visual Symphony

August, 2019
Window Installation, WePlus & Shiseido (2019)

Tokyo-based design duo We Plus, helmed by designers Toshiya Hayashi and Hokuto Ando, have created a kinetic window display for Japanese beauty brand Shiseido. Designed in collaboration with the company’s art director Taisuke Kikuchi, the work sees 500 threads in motion via a carefully programmed motor creating a visual symphony.

On view at the company’s Ginza head office, the window installation is a striking display of meticulous kinetic rhythm. Titled Beauty Innovation, they’ve aimed to incorporate exactly that – an alluring, optical performance of technical mechanics creating an active design. Presenting 12 layers of precisely-spaced coloured threads in vibrant red, blood orange and lime green, they are the result of working with a special dye creating colour gradation, allowing the thread to appear almost as three dimensional.

The installation’s rotor comes as a technical and original in-house design, withstanding three months in durational use. The design sees an amalgamation of the practice itself in an additional large-scale art context; pairing functionality with the concept of time and space.

Kinetic installations are a forte of the Tokyo-based studio, where they incorporate natural phenomenon and organic movements from technical programming to science-driven chemical reactions in their product design, installations and graphic design projects. Earlier in 2018, WePlus’s installation for Japanese fashion brand ISSEY MIYAKE saw a programmed installation stretching the brand’s reactive thread Steam Stitch in timed procession. In 2017 working in a minimalist key, the studio utilised one main materials of white, fine sand for an in-store display for Japanese jewellery label Panpuri, utilising controlled nozzles that released the grains in visual exactitude. Also in the same year, we+’s table design Blur (2017), utilised machine-controlled thermo-sensitive ink that responded to random temperature changes and produced a continually transforming visual pattern making the static stool an ever-evolving design.

Where experience is ever-more relevant in this digital age, the studio creates work that recreates the potential of a material and challenges any preconceived conceptions in design. Here, the notion of time, emotion and visual memory are at play; perhaps the most impactful elements that a designer can convey.

Beauty Innovation Installation | WePlus & Shiseido (2019)
Beauty Innovation by WePlus (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
Detail | Beauty Innovation Installation | WePlus & Shiseido (2019)
August, 2019