Designer Yueqi Qi presented her SS25 collection in a car park in Tokyo, with the Chinese character for the word “love” threaded throughout the collection of intricate detailed pieces with various mixed materials such as from woven earphones, metals, ribbons to mesh. With intricate, vividly-crafted embroidery and glass beads interlaced in effervescent printed fabric, every piece was given a unique silhouette. Models featured ethereal make-up by Jewel Y and donned mystic hair and wigs by Tomihiro Kono, with music by Thomas W Lamb. For SS25, YUEQI QI also collaborated with adidas, with the brand’s key three stripes interwoven into runway looks.

With a vibrant otherworldly vision, Yueqi Qi’s background stems from knitwear-focussed studies at Central Saint Martins in London, to working within CHANEL’s embroidery atelier in Paris, including joining the panel at VOGUE Forces of Fashion 2021 and becoming a LVMH Prize semi-finalist in 2022.

Driven by her goal as a designer to tell narrative-driven stories through the medium of fashion design, Yueqi Qi holds a continuous exploration and experimentation of traditional craftsmanship and hopes to inherit delicate beading techniques and develop innovative fabrics, pushing the boundaries of womenswear culture.

Photos: ELS for Champ Magazine
With Thanks: Yueqi Qi & Thomas W Lamb
Location: Tokyo, Japan
Editorial Director: Joanna Kawecki

For more global style coverage, discover here.