Ala Champ
 
00:00/

URBAN RECHARGE IN THE HEART OF TOKYO

Designed by Keiji Ashizawa and Norm Architects

Meet Our Editor-in-Chief, Joanna Kawecki

Based in Tokyo for 13 Years, Driven By Authentic Storytelling in Design, Craftsmanship and Culture

Khao Yai Art Forest

In Thailand, An All-Encompassing Open-air Art Museum & Land Art Project

FOOD FOR EVERYONE

A Purpose-Driven Creative Studio Connecting Art & Food

A Quiet Concentration

Norm Architects Designs A Remote Atelier For 'The Right Conditions for Making'

STUDIO HJRK

We Speak With Designer Hye-Jin Ris Kim Leading Seoul's Most Exciting Design Studio

Wulingshan Eye Stone Spring

In China, Vector Architects Designs A Secluded Hot Spring Facility

DUDDELL’S

Interior Design Wunderkind Andre Fu Transforms Hong Kong's Iconic Dining Institution

A Living Museum, The Spirit of Mingei

Step Inside The Late Potter Kawai Kanjirō's House

The Complexity and Wonderment of Astrophotography

Photographer Rami Ammoun Captures The Vastness of the Night Sky Through An Unimaginably Intricate & Layered Process

Hospitality Embedded With Community

A Retreat in Yamanaka Onsen Crafted by Mokkei & Hanamurasaki

KIOI SEIDO

A 'Modern Pantheon' In The Heart of Tokyo

KOFFEE MAMEYA KAKERU

The Art of Coffee Meets The Craft of Cocktails In A Spectacular Interior

Pieces of Japan Store and Workshop

A Mecca for Japanese Craftsmanship, POJ Studio Unveil Their Flagship Store in Kyoto

OPENFIELD HOUSE BY KESHAW MCARTHUR

The New Zealand-based Architectural Duo Have Designed A Home In Deep Dialogue With Its Surrounding Landscape

HOUSE IN TSURUOKA

Nakayama Architects Design A Residence In Consideration of the Region’s Distinctive Sea Breezes

Champ Travel Hidden Destinations

Discover The Beauty of Yame-Fukushima in Japan's West

May, 2026
Champ Travel Hidden Destinations | Yame Fukushima | Photo © Champ Creative / IMI Japan

HISTORY

Yame-Fukushima, in southern Fukuoka Prefecture, has two intertwined stories: tea and townscape. It’s tea origins date back to 1423, the start of a flourishing tea region that now grows some of the country’s best gyokuro tea and shade-grown matcha. Architecturally, around 150 historic buildings still line the old highway today, with white-walled townhouses and earthen storehouses spanning styles from the Edo period through the early Shōwa era. It originally began as a castle town in 1601, when feudal lord Tanaka Yoshimasa built Fukushima Castle. The castle itself didn’t last — it was abandoned after only about 20 years — but the settlement endured and grew into a merchant and transport hub linking the Fukuoka and Oita regions, becoming a town where goods from the mountains and the sea came together. Many structures were originally sake breweries or merchant-family residences (the Kitaya brewery, for instance, dates to the Edo period), and some have since been converted into inns, cafés and craft shops while retaining their black-tiled roofs and plastered white facades.

Champ Travel Hidden Destinations | Yame Fukushima | Photo © Champ Creative / IMI Japan

WHERE TO STAY

Within the town’s historic landscape, stay in a 150-year-old renovated kominka (traditional townhouse) with guest rooms themed around all things crafts. At Craft Inn Tei, find the interiors furnished entirely with pieces made by local artisans. From the front entrance’s illuminated paper lantern, inside, find woven-bamboo lampshades to indigo-dyed textiles. The main bath is a spectacular wooden tub made by a local craftsman, perfect for soaking after a long day of sightseeing. Of course there is team, the hotel has curated tea sets with organic Yabukita tea in addition to cold green tea and hojicha roasted tea from Konomi Honke, the esteemed local tea family credited with naming Yame tea.

Craft Inn Tei | Champ Travel Hidden Destinations | Yame Fukushima | Photo © Champ Creative / IMI Japan

TEA

When the region is famous for its tea, a cup of tea is never far away. At yamecha speciality salon Ao (also known as Sarou Ao), a hidden respite from the main streets, a variety of local teas and traditional sweets are served within a renovated traditional timber structure. It occupies a former “kenban” — a registration house where geisha of the district were historically enrolled — reborn as a serene café and tea salon run by a husband-and-wife team, Yabe Hidenari and Chika. On the first floor, find pottery and crafts from across Japan on display and available to purchase. Towards the rear and on the second floor find tatami-floored seating areas for enjoying specialty teas or their original parfait, complete with matcha gelato.

Salon AO | Champ Travel Hidden Destinations | Yame Fukushima | Photo © Champ Creative / IMI Japan

DESIGN

Originating as a castle town, then merchant town, the merchant architecture that followed — largely dating from the late Edo period through the Meiji era — is built in dozukuri (earthen-wall) and nurigome-zukuri (plastered-wall) styles, defined by tiled roofs, massive wooden beams, and the district’s signature white walls. That white finish isn’t just decorative — it’s fire engineering. Traditional kura-style storehouses like the ones in Yame Fukushima were built with a wooden post-and-beam frame packed with thick layers of earthen daub, sometimes 20–30 cm deep, then finished in lime-based shikkui plaster; the earth-and-plaster envelope let the building contain flames rather than feed them, which mattered enormously in dense merchant districts prone to fire. The pure white coloring came from that final lime plaster coat.

At Sakaiya, a former family residence who earner their fortune over generations as sake brewers, the hanare zashiki (detached guest parlor), completed in 1908, was originally used as a reception and lodging space for distinguished guests visiting the main house. The interior’s intricate craftsmanship reflects its lavishness for a private residence: find transoms (ranma) carved from single slabs of Yakusugi (ancient Yakushima cedar) and alcove posts (tokogamachi) made of rosewood. Other details include a coffered ceiling with an openwork carving of Mount Fuji, nature-motif transoms, staggered shelving, and rare kurojibugaki-persimmon wood pillars — a timber so scarce it’s said to occur in only one of a thousand trees.

Champ Travel Hidden Destinations | Yame Fukushima | Photo © Champ Creative / IMI Japan
Champ Travel Hidden Destinations | Yame Fukushima | Photo © Champ Creative / IMI Japan

SHOPPING

At 珈琲と日用品の店 TOOLS (Coffee & Everyday Goods Shop TOOLS), find freshly-brewed coffee alongside carefully selected household/lifestyle goods by owner Kazushi Inoue. Find timeless garments from clothing brands YAECA, Batoner, CIOTA to pottery from ONE KILN or Danso Kiln, both located in Kyushu. Custom-ordered Kurashiki-made rush mats can be display wall coverings or cooling floor mats, perfect for napping during summer heats. Timeless items alongside delicious coffee from April Coffee Roasters.

TOOLS | Champ Travel Hidden Destinations | Yame Fukushima | Photo © Champ Creative / IMI Japan

HOW TO GET THERE

Located about 50 km south of Fukuoka City, Yame-Fukushima can be accessed by car or public transport (train and bus), taking about an hour to reach the destination. After decades of quiet, community-led restoration work, visitors to the town can now discover boutique inns, craft shops and tea salons interwoven within the quiet town’s landscape; found in a wave of small, design-conscious renovated kominka that preserve the local architectural history and culture whilst adapting for the future.

Champ Travel Hidden Destinations | Yame Fukushima | Photo © Champ Creative / IMI Japan
Champ Travel Hidden Destinations | Yame Fukushima | Photo © Champ Creative / IMI Japan

For custom design-focussed specialist itineraries in Japan,
contact us on contact@champ-creative.com

For more hidden destinations, discover Champ Travel 

May, 2026