Twenty Fifty Two —Ala Champ
Ala Champ
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Twenty Fifty Two

Keeping It Local With A Global Perspective

January, 2018
Inside Twenty Fifty Two in Adelaide, Australia © 2052

Heading down the steps off Hindley Street into an unknown destination, its hard to know what to expect. However just a few short steps down, a wide, open space opens up with a surprising light-filled interior. Twenty Fifty Two (2052) is not your usual skate & concept store, with a vinyl record player in one corner and a lengthy couch in the next, it’s clear to see the store holds a strong sense of community. Located on 83B Hindley Street, the lower-ground location was previously a storage space. It added more to what we had become, and epitomised what we really loved about our community. Bringing back the search for brands, experiencing retail as part of underground subculture.”

With a renovation and design helmed by young architect Chuck Whittinger of Mold Studio who worked with the stores’ owner Allan to develop a minimal and spacious interior. Owner Allan explains, “The brief was to expose the old basement for it’s character and certain features you cant replicate. Then to add a warmth that created contrast with how wild Hindley Street can be. An escape from the city, a relaxed space. “

Inside, find locally homegrown or international labels such as Butter Goods, Carhartt WIP, Bravo Co., Magenta, Have A Good Time, Gasius, Pass~Port to name a few, with Twenty Fifty Two‘s in-house label as an impressive achievement of “locally made cut and sew.” It’s clear to see that 2052 sees the potential of their locally-produced in-house label; The community is really tight, and as we started looking to develop production and push our in store brand, the opportunities for local production on all fronts presented themselves. Our embroiderer is around the corner form the store, a long-time friend handles our screen-printing, another close friend handles our cut and sew patterns/samples and we’ve got a small factory just outside of the city to be able to make original pieces in Adelaide.”

2052 is located on the lower-ground floor on Hindley Street in a former storage space © 2052
Stocking local and international wares, boards and bags © 2052
Twenty Fifty Two, Adelaide, Australia © 2052

Twenty Fifty Two
83B Hindley St,
Adelaide 5000
Australia

Twenty Fifty Two, Adelaide, Australia © 2052
Twenty Fifty Two, Adelaide, Australia © 2052
January, 2018